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Hi, I’m Maca San Martín — here you will find my work across design, photography and other visual explorations.
I keep things simple — always. Whether I’m building a brand, taking photos, weaving, or sketching shapes, I care about clarity, calmness, and giving ideas room to breathe. This is where it all lives. Hope it feels good to you too.
Minimalist Photography
Design Projects
farecrumbs WIP
2025
Branding and visual identity for a travel-tech product uncovering hidden airline fares.
Branding, Creative Direction & Project Management · Illustrator, Photoshop, After Effects
AdaptEat UI Case Study
2025
User-centered UI design and Design System for a recipe app tailored to dietary needs and goals.
UI Design · Figma, FigJam
Tune UX Case Study
2024
UX redesign of a music app with a new feature for refining algorithmic recommendations.
UX Design · Figma, FigJam, Illustrator
Crossword Helper
2023
An observation deck created from recycled materials to honor the outlands.
Branding, Graphic Design & Illustration · Illustrator, Photoshop
FHº Scholarship
2020
Video moodboard application for the 2020 Fahrenheit Scholarship at Elisava.
Art Direction & Video Editing · Adobe Premiere
Other Projects
About Me
Hi! I’m Maca San Martín, a visual designer based in Barcelona. I explore artistic minimalist photography alongside my design work, both shaped by a focus on clarity, structure, and visual calm.
Minimalism is the common thread that runs through everything I do, from brand identities and digital interfaces to textiles and ceramics. I see simplicity not just as an aesthetic, but as a way to highlight what truly matters.
My photographic work began as a personal exploration with The Beauty of the Everyday, a project that brought me back to the camera and sharpened my eye for composition, color, and light.
Since then, I’ve captured quiet visual moments that often go unnoticed — a sensibility that also shapes how I approach design: with balance, intention, and restraint.
I am especially interested in how form and function intersect, whether I’m crafting a visual identity or developing a digital concept. I love creating pieces that feel thoughtful, functional, and visually calm. I also enjoy organizing, coordinating, and turning complex ideas into something clear and usable. I work with care, structure, and a touch of humor.
Want to collaborate, have a project in mind, or just feel like saying hi? Drop me a line!
Thank you for looking at my work!